The Truth About Clean Skincare Labels_ What to Watch Out For

“Clean beauty” is everywhere these days. It’s on store shelves, trending on TikTok, and plastered across product packaging. But here’s the truth_ there’s no legal definition for “clean skincare.”

That means brands can use the term however they want—even if the product contains synthetic chemicals, preservatives, or fragrance blends. So how do you know what’s actually clean?

Let’s break it down_

🚨 What “Clean” Doesn’t Always Mean

• Fragrance-Free? Could still include “fragrance” or “parfum”—a term that can hide dozens of chemicals.

• Plant-Based? Doesn’t guarantee it's non-toxic or minimally processed.

• Natural? Even arsenic is technically natural. Context matters.

🔍 What to Look For Instead

• Short ingredient lists you can pronounce

• Transparency: Brands that explain why they use each ingredient

• Cold-pressed oils, tallow, and essential oils over synthetic fillers

• No seed oils, parabens, phthalates, sulfates, or petroleum byproducts

💛 Our Clean Promise

At MOOey MOOey, clean isn’t a marketing gimmick. It’s our standard. Our ingredients are_

• 100% natural and non-toxic

• Locally and ethically sourced

• Always listed clearly with nothing to hide

You’ll never find preservatives, dyes, synthetic fragrances, or seed oils in our jars—because your skin deserves better.

When in doubt, flip that label over and read it like your health depends on it—because it kinda does.

👉 [Shop our truly clean skincare collection here]