Pop-Ups, Farmers Markets & Selling Face-to-Face: What We’ve Learned
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At MOOey MOOey, we’ve had our fair share of folding tables, canopy tents, and explaining what “tallow” is 57 times before lunch. 💁♀️ Whether it’s your local farmers market or a holiday pop-up, selling in person is a whole different mood — and it’s taught us some pretty juicy lessons we think are worth sharing.
🧠 1. Know Your Product Like You Know Your Favorite Cow
People are curious (and sometimes skeptical). You don’t need a rehearsed script — you need confidence.
Here’s what we keep at the tip of our tongue:
- What is tallow?
- Why do we use it?
- Where does it come from?
- How is ours different?
💡 Pro Tip: Have a one-liner that hooks:
"It’s skincare your great-grandma would recognize — real ingredients that actually work."
💬 2. Your Story is the Best Marketing Tool
People buy from people. Your origin story — why you started this brand, what MOOey MOOey means to you — creates emotional connection faster than any discount.
👂 We often hear:
"You made this yourself? That’s so cool."
"My skin has been so dry, I’ll try anything."
Sharing builds trust. You’re not just selling balm. You’re selling belief.
🎁 3. Small Samples = Big Conversations
Tiny testers are magic. Even if someone doesn’t buy, they’ll stop, sniff, smile… and now you’ve started a convo. It breaks the ice without a single sales pitch.
🐄 Bonus Tip: We’ve learned to serve the samples ourselves rather than setting out jars for public dipping.
Why? It keeps things clean, controlled, and makes people feel taken care of. Plus, it gives us a chance to talk while they’re trying it.
✨ We keep a travel-size jar of each product and offer a dab on the back of the hand.
"Feel that? That’s whipped, not stripped."
💡 4. Presentation Counts More Than You Think
You don’t need an expensive setup, but you do need a vibe.
Some things that always help us:
- Bold signage (they need to know from 20 ft away what you sell)
- Clear pricing
- A few tiered display levels (crates, baskets, or risers)
- Smiles (seriously… smiles work)
🔍 And one of our biggest helpers?
Our “Repair vs. Restore” comparison sign.
It’s simple, clear, and helps people instantly understand which balm is best for their skin:
- Repair: For inflamed, cracked, irritated skin
- Restore: For dry, dull, and aging skin
It saves people from decision overwhelm — and makes them feel confident buying right there at the table.
✍️ 5. Bring a Notebook — Seriously
Every show teaches you something — so write it down.
What sold fast? What display worked? What question did you get asked five times?
📓 We always bring a notebook to jot down:
- Improvements for our setup
- Customer feedback
- New ideas
And most importantly — what sold out. That helps us plan preorders or increased inventory for future shows.
💸 6. Repeat Customers Are Gold — and They Multiply
We give out a simple discount code for reorders. Not only does it bring people back, but it makes them feel seen and appreciated.
And here’s the beautiful part:
Repeat customers turn into the best referrals. 💬💗
From our very first show, we’ve had customers not only come back — but follow us from event to event, message us between shows, and even swing by our home to pick up if they couldn’t make it.
💫 They become part of the MOOey MOOey Herd — and that means more than a transaction.
💬 Final Moo-ments of Truth
Selling face-to-face isn’t just about sales — it’s about:
- Confidence
- Conversation
- Connection
And yes, sometimes sweat (hello summer markets 🌞).
But it’s worth every moment. Because when someone walks away from your booth feeling seen, heard, and moisturized — that’s the magic. ✨🐄💖